Business Jasiah Pierce  

Various factors affecting an appropriate marketing strategy

An appropriate marketing strategy aims to increase sales and obtain maximum benefits by an organization. Many strategies can be adopted in a marketing plan.

While developing an effective marketing strategy, the following factors are taken into account:

Marketing research

The most important marketing strategy is the analysis of external factors that promote the success of an organization. Some of the external factors include competition, commercial atmosphere, market economy, data compilation and mode of transportation to analyze an appropriate marketing strategy.

Market selection

Market selection plays an important role while analyzing better sales of a product. The location of the market greatly affects the amount of sales. The market must be easily accessible to customers in the urban area or in the rural area. The choice of consumer, taste and resemblance affect product marketing in a particular market.

Target Market Identification

The most important strategy of the marketing strategy is to know how to identify the target market. If you offer a tangible product, you must know the type of potential audience interested in your product. Correct identification of the target market can help achieve your goals.

Product sampling

Many companies want to encourage potential customers to try their brand and move on to their products. The distribution of free samples can increase the purchase of pulses. Product sampling is an effective way of the marketing strategy.

Product planning

Appropriate product planning determines the value of a product in a specific market. It includes the development of the existing product by modifying its composition, its packaging system and its modification of new brands. This also implies the removal of old products and their replacement by new products taking into account the brand image.

Product delivery system

The marketing strategy involves the appropriate distribution planning, including the delivery of products to various supermarkets, restaurants and shopping centers. Distribution planning is needed for the transport of retailer production, physical distribution, wholesaling and inventory sales.

Proper price

The price of products should be affordable for all people so that they can buy them easily. High price products are less likely to be purchased by consumers. Appropriate pricing is part of the marketing strategy adopted by various organizations. Most organizations conduct an investigation into the market to see what their competitors offer and at what price.

Planning for advertising and communication

The product must be properly announced through television, newspaper and internet. The more company announces a business, the more it benefits from sales. Online advertising is the latest media of advertising various products. It is very effective and often allows you to sell more products. An organization has the chance to focus the quality of its product and convince customers of its products.

Name of the company’s mark

Before buying any product, most customers rely on the brand of a company. For better advertising, a company should choose a good and a brand of attractive products. This helps create an effective marketing strategy. It can involve an in-depth analysis of the market and a taste for a particular brand name.